Some were baffled by Uniqlo signing Roger Federer to a 10-year endorsement deal. Yahoo Finance’s Dan Roberts and Adriana Belmonte debate whether athlete endorsement deals still matter to sports fans See <a target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for privacy and opt-out information.

Some were baffled by Uniqlo signing Roger Federer to a 10-year endorsement deal. Yahoo Finance’s Dan Roberts and Adriana Belmonte debate whether athlete endorsement deals still matter to sports fans See acast.com/privacy for privacy and opt-out information.

Some were baffled by Uniqlo signing Roger Federer to a 10-year endorsement deal. Yahoo Finance’s Dan Roberts and Adriana Belmonte debate whether athlete endorsement deals still matter to sports fans See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for privacy and opt-out information.

Do athlete endorsements still count?

Yahoo Finance's Dan Roberts brings you to the intersection of sports and finance. Athletes, teams, leagues, and brands: we break it all down. If you care about sports and money, you need to listen.

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Yahoo Finance's Dan Roberts brings you to the intersection of sports and finance. Athletes, teams, leagues, and brands: we break it all down. If you care about sports and money, you need to listen.

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Do athlete endorsements still count?

Do athlete endorsements still count?

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