CRM (customer relationship management) software can be a valuable tool. But do self published authors really need it? I discuss what a CRM system does and why most authors don't need it.

YouTube video: https://youtu.be/dOq0IXdEoH0

Timestamp show notes (click on timestamp to view segment on YouTube):

0:11 What is CRM?

1:14 How to find CRM systems

2:39 Why CRM systems don't work for most authors

5:22 Does CRM make sense for business authors?

7:28 How to decide if you need CRM

8:08 How social media can be CRM for authors

8:44 Special CRM issues for authors who are public speakers

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