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Do brands have personalities or social responsibility?
What is the impact of a brand personality? Does it make sense for companies to double-down on personifying their brand?
Join Dan Goodstein, President of IRPA AI and Digital Enterprise Institute; Carlos Alvarenga, Senior Advisor to Digital Enterprise Institute; and Krista Sande-Kerback, Senior Product Marketing Manager at IBM, as they discuss:
1. Consumer expectations for brand personalities
2. Value of brand authenticity and a unique point of view
3. Brand identity and culture as a differentiator
Tune in for future episodes of the Executive Interview series, and register at IRPAAI.com today to keep ahead of the intelligent automation curve.
https://network.irpaai.com/topics/8124622/list
#Branding #Business #Marketing
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By Institute for RPA & AIWhat is the impact of a brand personality? Does it make sense for companies to double-down on personifying their brand?
Join Dan Goodstein, President of IRPA AI and Digital Enterprise Institute; Carlos Alvarenga, Senior Advisor to Digital Enterprise Institute; and Krista Sande-Kerback, Senior Product Marketing Manager at IBM, as they discuss:
1. Consumer expectations for brand personalities
2. Value of brand authenticity and a unique point of view
3. Brand identity and culture as a differentiator
Tune in for future episodes of the Executive Interview series, and register at IRPAAI.com today to keep ahead of the intelligent automation curve.
https://network.irpaai.com/topics/8124622/list
#Branding #Business #Marketing