Many investors think that their interests as Buyers are diametrically opposed to the interests of Sellers—that Buyers simply want to pay the least, and Sellers simply want to get paid the most. But is this really true? And if Buyer and Seller have opposing interests, how do so many deals get done? Is every party disappointed at the end of every transaction? In this episode, Jeff discusses why Thoughtful Real Estate Entrepreneurs know that Buyer and Seller actually have interests that are truly aligned, which leads to win-win negotiations.

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