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While value might not be a priority for everyone, it certainly adds to the appeal of buying a coveted Cartier watch. We always caution to buy what you love because you love it, and not as an investment, but all other things being equal, we think it's better to fall in love with a watch that holds its value, rather than one that depreciates immediately. 

Historically, Cartier watches tend to hold their value long-term. However, several factors determine exactly how well timepieces from the legendary Maison hold their value or even appreciate, including demand, materials used, and current fashion trends. 

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