In this week's episode, host Jen Van Horn speaks with Will Colón and Kathryn Taccone of Open Pixel Studios about navigating the current industry landscape, content strategy for 2026, and staying grounded as creative business owners.

This episode covers:

• Two years of nomadic living: Will and Kathryn spent two years traveling the U.S. after their lease ended, bookending the journey between two Camp MoGraph events, and using the remote nature of their work to make it possible.
• Economic uncertainty and the pivot to climate work: The slow market of the past couple years prompted Open Pixel Studios to launch Evident Narrative Lab (ENL), a climate-focused branch of their company — but the loss of EPA funding forced a sharp pivot back to their core work. ENL continues to look internationally for opportunities, including an upcoming speaking engagement at the Okinawa Institute of Technology.
• Cautious optimism for 2026: Kathryn noted that while there's no "new normal," client activity is picking up and she's excited about evolving into more of a strategy consulting role rather than purely execution-based work.
• Managing the news cycle: Will and community members discussed the importance of intentionally limiting news consumption — not to disengage entirely, but to protect creative energy and focus efforts where they can actually make an impact.
• Short-form vs. long-form content strategy: Open Pixel Studios shifted from a traditional podcast to short, standalone video answers optimized for social platforms, using Adobe Express to schedule and batch posts. The approach has strengthened their voice, re-engaged past clients, and reduced the friction of getting to a discovery call.
• Tiered pricing and stylistic constraints on the website: Will shared how publishing a visual pricing page organized into 3 categories and 9 tiers has shifted early client conversations from "how do I do X?" to "I want to do X" — creating a better starting point for negotiation and reducing the sales lift.
• AI as a liability without proper guidance: Community members shared real-world examples of AI-generated work creating costly production problems — from packaging that couldn't be manufactured as designed, to AI video shots requiring extensive VFX fixes. The consensus: studios that educate clients on where AI helps vs. hurts position themselves as strategic partners, not just vendors.
• Finding community as a survival strategy: Kathryn emphasized the importance of building multiple community networks — professional, advocacy-based, and personal — as a way to stay grounded and resilient heading into an uncertain year.

Upcoming Events/Schedule:

• Next week: Open discussion or themed discussion — details TBD
• Game night date TBD — Gartic Phone session being planned once scheduling aligns

Visit MondayMeeting.org for this episode and other conversations from the motion design community!

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