Cold calls are difficult to create a Sales lead but after listening to my podcast you might change your mind. Never do cold calls to sell instantly ! Do it to make relationship . The cold calls have to be converted into a followup call . A pitch has to be used which gives you a reason to call tye prospect again . Insurance is bought by an agent where there is already a relationship with whom the prospect is comfortable . Once you are able to make a good number of atleast 100 followups you will see that everyday a policy will successfully won. All the best . Shiv from 360 Solutions . Website www.finanzencapito.com