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Do consumers care about corporate social responsibility? And what kind of CSR do consumers think companies should be doing? Chicago Booth's Abigail Sussman talks about her research on corporate social responsibility. What kinds of actions can companies take to make consumers more willing to spend money with them?
By Josh StunkelDo consumers care about corporate social responsibility? And what kind of CSR do consumers think companies should be doing? Chicago Booth's Abigail Sussman talks about her research on corporate social responsibility. What kinds of actions can companies take to make consumers more willing to spend money with them?