Yes, customers know what benefits they want vs. features or attributes.
This episode is also available as a multimedia blog post:<a href=" https://evansonmarketing.com/2021/05/24/do-consumers-really-know-what-they-want/"> https://evansonmarketing.com/2021/05/24/do-consumers-really-know-what-they-want/</a>

Yes, customers know what benefits they want vs. features or attributes. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/05/24/do-consumers-really-know-what-they-want/

Yes, customers know what benefits they want vs. features or attributes.
This episode is also available as a multimedia blog post:<a href=" https://evansonmarketing.com/2021/05/24/do-consumers-really-know-what-they-want/" rel="noopener noreferrer"> https://evansonmarketing.com/2021/05/24/do-consumers-really-know-what-they-want/</a>

Do Consumers Really Know What They Want?

These podcasts are from Evans on Marketing, a multimedia blog: 
https://evansonmarketing.com/

The blog comprises these categories:
The blog covers a lot of topics in the following categories. There are a lot of different kinds of information here. Enjoy!

Business Analytics and Marketing Information
Business-to-Business
Careers
Consumers and Their Behavior
Distribution
Global Marketing
Good and Bad Examples of Marketing
Health
Learning How to Blog, Design Web Sites, and Innovate with Mobile Media
Marketing Communications
Online Marketing
Pricing
Privacy, Identity Theft, and Ethics

And more!

Business

Marketing

These podcasts are from Evans on Marketing, a multimedia blog: https://evansonmarketing.com/ The blog comprises these categories: The blog covers a lot of topics in the following categories. There are a lot of different kinds of information here. Enjoy! Business Analytics and Marketing Information Business-to-Business Careers Consumers and Their Behavior Distribution Global Marketing Good and Bad Examples of Marketing Health Learning How to Blog, Design Web Sites, and Innovate with Mobile Media Marketing Communications Online Marketing Pricing Privacy, Identity Theft, and Ethics And more!

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Do Consumers Really Know What They Want?

Do Consumers Really Know What They Want?