Q: Do customer testimonials work?

I’ve never seen a sales team really care about this, or really understand it, outside of very complex enterprise sales.

But what if you’d picked the “right” vendor instead, and the project had actually worked?

So as to customer testimonials — they aren’t magic on their own.

But they certainly help show you are the right choice for a similar prospect and customer. | To read full story, visit https://startuparound.com/read/1577858412.2251477/Do-customer-testimonials-work?-How??ref=audio_experience