Most book lovers have probably heard the phrase "Hot Girls Read"—but what happens when someone manages to trademark a culture that’s been around since 2009?

In this episode, we dive into the wild story of Allie Rose Co., who "successfully" trademarked a phrase that many considered a community motto. She then used her newfound rights to pressure small businesses, sparking outrage across social media, especially among Millennials rediscovering their love for reading.

We explore the surprising ways small businesses were targeted, the hypocrisy of some claims, and what this saga reveals about brand ownership and community culture.