One of our clients booked a clarity session with me a few weeks back. They specifically wanted to spend our time identifying the ‘perfect’ title for their role. They’re an entrepreneur, and chances are you’re an entrepreneur as well, so how do you choose the right title as a coach or consultant?

I guided our client to think about their title from the perspective of their audience’s success. What is the role you want to claim or create for yourself that has your audience’s success in mind first? Maybe that’s the idea of being a guide, a concierge, or a champion for your clients. Each of those three examples focus on how you’re positioned to better serve your audience, not just promote your own success.

If you have an idea of a great title but you’re not sure if it resonates, share it with me on social media and I’ll be happy to give you some constructive feedback. Just tag @keynotecontent or email at [email protected]. Make it a great day and remember, your Message matters.

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”