It’s common to hear about the importance of the marketing (or sales) funnel but what does it really mean? Most marketing agencies will convince you that you need to have several pieces of the “funnel” in place. Top of funnel (often brand or product awareness), middle of the funnel (usually a call to action of some sort) and bottom of the funnel (inquiry or purchase or in-store visit).But, what does it all mean? Find out here!