We answer ALL of the questions about ALL of the things! Do you really need AV? What's a "professional emcee" and why does it matter? Join Isaac and Nessa as they wrap up this season of MiK. Get more at geteventlab.com

Timestamps

03:25 You're probably obsessed with logistics .. and that's wrong.

08:25 What are the resources you already have?

09:10 Revenue and budget

11:14 What type of conference can your business actually sustain?

13:00 What your audience needs AND what your business needs

15:31 Know thy audience

Key Takeaways

It's important to understand your audience. Why? Because events don't just serve businesses, they serve the people attending them. And if you don't understand who those people are, what they value, and how best to serve them, you're not going to be successful. That's why having a solid strategy from the beginning is so important. Once you have a clear strategy in place, all of the questions you have about your audience, goals, and needs can be easily answered and executed. Stop worrying about the logistics and let the strategy guide you.

Want to dive deeper? Grab a copy of the tool we use with our clients to answer all the big questions about their event. Go to geteventlab.com

See you next season!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy