Coach Write

Do I Write the Book or Build the Coaching Programme First? (And is it worth doing both?)

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One of the questions Helen gets asked most often is this: should I write the book first, or build the programme first? In this episode of The Footnotes, Helen digs into the chicken-and-egg reality of aligning a signature coaching programme with a book, and why doing both can be one of the most powerful things a coach can do for their business and their credibility. She covers four key benefits of having both, four pitfalls to watch out for, and a practical reflection exercise to help you get started, wherever you are right now.

In this episode:

  • Why your ideal client and your ideal reader are the same person
  • How writing a book clarifies your thinking in ways that working in the coaching room simply cannot
  • The credibility gap that a book can close, and why a hundred LinkedIn posts won't do it
  • Why having a book makes marketing feel less like selling and more like sharing
  • The four pitfalls: doing both without a plan, the book and programme drifting apart, perfectionism, and writing for everyone
  • How to begin: mapping the transformation at the heart of both your book and your programme

    • Connect with Helen

    Book Strategy Session: https://coachwrite.co.uk/strategy   

    LinkedIn: https://linkedin.com/in/oneillhelen

    Instagram: https://instagram.com/coach_write

    Coach Write Reflections newsletter: https://coachwrite.co.uk/reflections

    ...more
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    Coach WriteBy Helen ONeill