In this episode, I’m busting the myth that lead magnets don’t work anymore — and showing you how to make them work smarter in 2025.

If you’ve ever wondered:

• “Do I even need a lead magnet to grow my email list?”
• “What kind of freebie actually works these days?”
• “Should I use a quiz, a checklist, a guide — or skip it altogether?”
   …this one’s for you. 🙌🏼

I’ll share what’s working right now in my business and the one thing your freebie MUST do if you want it to lead to paying clients.

In this episode, you’ll learn:

• Why lead magnets are not dead (but what you need to know to make one work in 2025)
• The most crucial thing your lead magnet should do 
• Why a good lead magnet doesn’t just give value
• What opt-in rates you should aim for (with real numbers from my funnel!)
• How to make your lead magnet work harder for you 

Whether you’ve already got a freebie out in the world or you’re wondering where to start — this episode will help you make sure your lead magnet is doing the heavy lifting strategically.

Timestamps:

01:12 Welcome and Personal Update

02:41 The Importance of Lead Magnets in 2025

04:31 Creating Effective Lead Magnets

10:30 Delivering and Optimising Your Lead Magnet

15:56 Using Ads to Drive Traffic

18:31 Final Thoughts and Next Steps

Links Mentioned in this episode:

👉🏼 FREE 1-Page Client Attraction Blueprint + Mini Training
Map out your entire sales + marketing strategy on one page
🧲 Grab it here

👉🏼 Want my eyes on your lead magnet strategy?
Book a 1:1 Strategy Session with me here

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Free Resource: The Spacious Business Blueprint

If you’re a coach who wants clear direction, a simple plan, and to feel confident about what to focus on first, download my free Spacious Business Blueprint for the exact 7 steps to design a simple, effective client-attraction system — without overwhelm or guesswork.

👉 Download it here: https://www.leoniebusinesscoach.com/blueprint

Ready to get client-ready for 2026?

The Life-First Launch Kit gives you a clear plan and complete toolkit to launch with confidence.
December only: save $98 on 2026 enrolment and get the “Decide You’re Ready Now” bonus package with private 1:1 video feedback and the Canva Brand Kit free.

Check out The Launch Kit Here 👉 https://www.leoniebusinesscoach.com/launchplan

This is The Life-first Coaching Business Podcast, brought to you by fellow solopreneur and business coach Leonie.

Find me on Instagram @leonie.businesscoach or learn more at www.leoniebusinesscoach.com

If you enjoyed this episode please Follow/Subscribe & if you have a spare few seconds to leave a review it would mean the world! 🧡