In this episode, Melinda Emerson and guest Cindy Zuelsdorf discuss effective marketing strategies for small businesses. They delve into the importance of niche marketing, the role of social media, and common marketing mistakes. Cindy introduces her book, "7 Marketing Basics", shares her top strategies, and recounts success stories from her clients. They wrap up with business wisdom and valuable resources.

(0:00) Introduction and book giveaway announcement by Melinda Emerson

(1:26) Discussion on today's topic: Effective marketing strategies for small businesses

(2:27) Introduction of guest, Cindy Zuelsdorf and her entrepreneurship journey

(6:15) The importance of focusing on key areas and niche marketing in small businesses

(10:31) Role of social media in marketing and common mistakes

(13:00) Introduction to Cindy Zuelsdorf's book, "7 Marketing Basics"

(15:24) Top 3 marketing strategies by Cindy Zuelsdorf

(21:22) Overcoming daily marketing struggles and lessons learned in marketing and business

(24:00) Success stories of Cindy's "7 Marketing Basics" with clients

(26:53) Conclusion: Contacting Cindy Zuelsdorf and accessing her resources

(27:23) Cindy's closing remarks and Melinda Emerson's business wisdom

(27:44) Melinda Emerson signs off

(27:48) Podcast outro and additional resources