In this episode, James Dooley speaks with Luis Salazar Jurado about whether backlinks still help brands rank for more query augmentation and query fan out terms. They explain how backlinks have shifted from a PageRank driven tactic to a semantic signal that helps connect entities, reinforce brand understanding, and feed large language models. The discussion covers why quality, context, and audience relevance now matter more than raw metrics, how third party content strengthens topical authority, and how strategic digital PR, guest posts, and brand mentions can trigger brand searches and expand query coverage across search engines and AI systems.