The Customer Code - Decoding the Future of Marketing, AI, and Digital Strategy

Do Marketing Degrees Still Matter? Breaking Down the Debate in the Age of AI


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In a world of AI, digital badges, and rapid upheaval, is the marketing degree obsolete or more valuable than ever? Andreas Munzel and Christina dive into new data, expert opinions, and surprising research on marketing careers, education, and the future of entry-level roles. They unpack the realities behind the hype—and what it means for aspiring marketers, business leaders, and educators.
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The Customer Code - Decoding the Future of Marketing, AI, and Digital StrategyBy The Customer Code - Decoding the Future of Marketing, AI, and Digital Strategy