Dan Barrett is the founder and Head Nerd at AdWords Nerds.  His unique approach to finding motivated sellers – combining online marketing best practices with rapid data collection and intense focus – helped dozens of clients grow their investment businesses while spending less time on their marketing.  Today, Dan’s focus is on research and development – finding the next big online marketing channel for investors. He also runs the REI Lead Gen Mastermind, a high-level coaching program that teaches investors the skills they need to market online.

 

[00:01 - 05:03] Opening Segment

Get to know Daniel Barrett

Dan talks about AdWords Nerds

Why Dan likes to focus on real estate and RE investors

 

[05:04 - 11:31] The Advertising Market Today

What is pay-per-click advertising?

Changes in the real estate advertising market

Dan shares his experience in advertising 

The Breakthrough Advertising Book

 

[11:32 - 20:43]  Marketing for Real Estate Investors

All you have to do as a seller

“Here is why you should choose me!”

Being different and offering unique but relatable services

We’re in a Different Market and Here’s What You Have to Know

 

[20:44 - 32:50] Facebook and Google Advertising

Quick break for our sponsorsGroundfloor offers short-term, high-yield real estate debt investments to the general public. Check www.passivewealthstrategy.com/groundfloor/ to get started.

The changes with Facebook, Google, and iOS advertising“Nobody knows where this is going right now.”

Facebook versus Google

If you don’t pay for the website, you’re the product

 

Resources Mentioned:

Breakthrough Advertising

 

Tweetable Quotes:

“Know the industry you’re in.  Know the market that you’re in.” - Daniel Barrett

“Relationships with clients to sellers change over time depending on how saturated or unsaturated your market is.” - Daniel Barrett

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Connect with Daniel Barrett through LinkedIn.  Visit their website https://adwordsnerds.com/ and listen to his podcast ‎REI Marketing Nerds.

 

Invest passively in multiple commercial real estate assets such as apartments, self storage, medical facilities, hotels and more through https://www.passivewealthstrategy.com/crowdstreet/

Participate directly in real estate investment loans on a fractional basis. Go to www.passivewealthstrategy.com/groundfloor/ and get ready to invest on your own terms. 

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