(:55) Dr. Nona shares one of her biggest pet peeves (2:23) Dr. Nona shares a success story about a client from Utah (5:33) You can do it as well! (7:29) You do not discount your services, you add value to your clients (9:13) Dr. Nona talks about the book “Spin Selling” (10:45) This book looks at various sales cycles and the differences in selling technics (13:15) When you focus on closing the deal, the close percentage goes down.