Assumption: The people who create strategies and content for your brand use AI at some point in the process.

This week’s Field Notes aims to help you avoid 3 common things you should not be doing with AI and your brand.

#3: Use AI Just Because

#2: The Fallacy of Inclusivity

#1: Vague In = Vague Out

Listen to Dan Crask, founder and strategist of Brand Shepherd, talk through each thing to avoid when using AI with your brand.

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