Christians live as Pilgrims in this life, serving God as we move towards his Kingdom and presence in holiness and loving God, we cannot love the world. By "world," John means that group of people, ideas, attitudes, perspectives that are without love, sinful, hateful to Jesus and his followers, antichrists and false prophets and their lies, under the power of the evil one. There is the potential for being seduced, it is self-focused and fleeting.