Do readers really judge a book by its cover these days? I contend they don't. I explain why in this rant on self published authors' obsession with book cover design.

YouTube video: https://youtu.be/0kHh0nAv_K4

Timestamp show notes (click on timestamp to view segment on YouTube):

0:11 Authors are obsessed with their book covers

0:53 Why I think readers don't judge a book by its cover these days

1:12 Why your book cover matters less on Amazon

2:48 How your book cover could make you lose money

4:10 The era of author branding

6:12 Your book cover is just packaging

Blog: Should You Hire a Graphic Designer for Your Book Cover Design? http://hub.me/akxPZ