Are real estate agents trusted advisors helping families achieve dreams — or commission-hungry operators who've earned their notorious reputation?

When industry ethics rankings put agents below politicians, it’s time for an uncomfortable conversation.

So what happens when you take that controversial question and force two respected industry veterans to argue opposite sides? Welcome to EDGE CASE — our new debate series where we test assumptions, challenge the status quo, and expose what people really think.

TODAY'S BIG QUESTION: Do real estate agents still deserve their bad reputation?

THE TWIST: They flipped a coin to decide who would argue which side — they may be arguing against their own beliefs.

IN THIS ROUND

Dion Besser (Besser + Co) — 26 years of straight-talking experience across Melbourne and London.

Luke Evans (The Agency, NSW) — With experience managing hundreds of agents across diverse markets, he’s seen every side of the trust debate.

WHY EDGE CASE EXISTS

We’re here to challenge traditional thinking in an era of disruption and change. Each episode tackles a controversial topic the industry whispers about — but rarely talks about out loud. This is intellectual combat designed to make the entire real estate industry smarter.

THE FORMAT:

• Round 1: Opening arguments

• Round 2: Cross-examination

• Round 3: Evidence bombs

• Round 4: Direct confrontation

• Round 5: Rebuttals

• Round 6: TRUTH REVEAL (they drop the act)

VOTE: Do real estate agents still deserve their bad reputation? Cast your vote in Monday's Elite Agent Brief (http://thebrief.eliteagent.com/)

SUBSCRIBE: Don’t miss upcoming EDGE CASE episodes — where bold minds debate the questions that shape the future of real estate.

Chapters

Chapters

• 00:00:00 Do Agents Still Deserve Their Bad Reputation?
• 00:00:55 Welcome to Edge Case
• 00:01:27 Meet the Debaters: Dion Besser and Luke Evans
• 00:02:48 Topic Selection and Coin Toss
• 00:06:15 Opening Statements: The Case Against Agents
• 00:08:20 Opening Rebuttal: Defending Modern Agents
• 00:09:50 Cross-Examination: Why Do Scandals Keep Recurring?
• 00:16:53 Evidence Battle: Ethics Rankings vs Prosecution Stats
• 00:22:20 The Underquoting Debate
• 00:24:42 Truth Reveal: What They Really Think
• 00:30:26 Final Advice: How to Improve the Industry

Connect with Dion Besser

• Website: www.besserco.com.au

• Instagram: https://www.instagram.com/dionbesser_bessercorealestate/

• Email: [email protected]

• Phone: +614 12 556 443

Connect with Luke Evans

• Website: https://www.lukeevans.io/

• The Agency: https://theagency.com.au/team/luke-evans

• Instagram: https://www.instagram.com/luke_evans.io/

• LinkedIn: https://www.linkedin.com/in/luke-evans-745519168/

• Email: [email protected]

• Phone: +614 02 378 655

Discover More From Elite Agent & Samantha McLean

• Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com

• Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com

• Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com

Connect with Elite Agent on Socials

• Instagram: @eliteagentmag

• Twitter/X: https://x.com/eliteagentmag

• LinkedIn: https://www.linkedin.com/company/eliteagentmag/

#EliteAgent #ThoughtLeaders #RealEstateAI #PropertyTech #AustralianRealEstate #DionBesser #LukeEvans #RealEstateLeadership #RealEstateAgents