Do the National Television Awards (or any awards) even matter?

Janet Street-Porter is moaning about the National Television Awards: 

https://www.dailymail.co.uk/debate/article-11316477/JANET-STREET-PORTER-Call-sore-loser-lifes-short-watch-people-win-NTA-awards.html

But do they even matter?

One suspects most people will forget who won what by the next day.

Awards for TV shows that often get less views that someone on YouTube just using an iPhone.

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