Wes Towers is the founder of Uplift 360, an Australian digital agency helping trades, construction and industrial brands clarify their message online. In this short episode, Wes shares a simple shadow-work-inspired exercise to uncover what makes a business truly different by first exploring what frustrates them most about their industry. Learn more at: https://uplift360.com.au

An overflowing inbox isn't just annoying — it's actively costing you clients and opportunities. Elizabeth shares her system for achieving inbox zero (yes, really) and keeping it there, so your email becomes a tool that works for you instead of a second job

http://GetAbsoluteMarketing.com

Guest host Andrew Colsky joins the podcast for a conversation about the mindset and strategy shifts that help small business owners stop second-guessing themselves and start making decisions that actually move their business forward.

Business doesn't go wrong on a schedule, and how you respond in a crisis says everything about your brand. Elizabeth talks about what to do when things fall apart — with clients, contractors, tech, or life — and how to handle it in a way you'll be proud of.

Your link in bio is working harder — or not at all — depending on how you set it up. Elizabeth breaks down the strategy behind link-in-bio pages, what to include, what to ditch, and how to turn that single link into a traffic funnel that actually converts.

You don't need a TV segment or a magazine feature to be considered an expert — you just need to start acting like one. Elizabeth breaks down how to position yourself as the go-to media source in your niche and what that visibility actually does for your business.

http://GetAbsoluteMarketing.com

Playing small is a habit, and it's time to break it. Elizabeth talks about what it really looks like to scale your thinking, your pricing, and your visibility — and why most small business owners are leaving serious money on the table by thinking too small.

http://GetAbsoluteMarketing.com

Most small business websites are missing legal pages that could get them in serious trouble — and it's a five-minute fix. Elizabeth walks through what your website actually needs legally, what those pages should say, and how to stop being an easy target.

http://GetAbsoluteMarketing.com

Your email is doing more marketing than you think — and if it looks sloppy, it's costing you clients before you ever get on a call. Elizabeth covers what makes an email address, signature, and list look professional and what's quietly screaming "amateur" right now.

http://GetAbsoluteMarketing.com

The first year in business is a master class in what you didn't know you didn't know. Elizabeth reflects on lessons from year one — the things that worked, the things that didn't, and what she'd tell herself if she were starting over.

http://GetAbsoluteMarketing.com