Careless about the outcome. Focus on living to your true authentic self. Say and do things that please yourself instead of others.

The fact is people will judge or criticize you anyways no matter what your intentions are. If your action is mainly focusing on winning over others so that they will like you more, you will often end up disappointed because you care too much or at least more than others about the outcome. However, if your action is focusing on amusing yourself, you will become more attractive because you CARE LESS about the outcome. 

After all, what really matters is how you feel after you do things that are authentic with who you are and what you feel right in that moment. Stop worrying about the outcome. The result will take care of itself.