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If you want to get more eyeballs on your written content in 2022, then this episode is for you.

Today, I’m joined by Shopify’s SEO Director, Kevin Indig, as we dive deep into some surprising truths behind what really makes SEO work.

Kevin offers his insights on what strategies have helped make Shopify so successful, where you can get an edge over your customers, and what the future holds for SEO.

If you’re involved in content marketing in any way, then this is not to be missed!

Key Takeaways:

• Intro (00:00)
• Why would a company want to do SEO testing? (00:59)
• What A/B testing is for (04:24)
• The surprising truth behind what works in SEO (06:06)
• When to start split testing (10:31)
• What’s to come for SEO (13:43)
• Hear more from Kevin (15:58)

Additional Resources:

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Connect with me:⁣

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