Welcome to the final episode of our 10-part series unpacking the most common misconceptions in sonic branding. This time, we’re tackling the idea that sound is only something to consider during a rebrand or when starting fresh.

But if your brand already exists, that’s exactly when sound matters most.

Staying comfortable often means staying invisible, and that’s a risk no brand can afford. In this episode, we break down why growth requires movement, why timing is a mindset, and how to bring sonic strategy into your brand now, not “one day.”