No guest today. Just a question that won't let go.

Sara Dyer traces her own honeymoon research—bouncing between ChatGPT, TikTok, Instagram, friends, comment sections, and back again—and arrives at something uncomfortable: she can't remember most of what influenced her. She remembers the feeling. She remembers Greece rising to the top. She doesn't remember the campaign.

That might not be a problem. It might be the point.

This episode makes the case that travelers don't experience marketing—they experience an ecosystem. And the best marketing might be the kind that's completely invisible by the time someone books: no single video that closed the deal, no campaign they can cite, just a slow accumulation of signals that moved them from uncertain to confident.

Worth sitting with if you spend your days measuring impressions and wondering whether any of it lands.