More or Less: Behind the Stats

Do we see 10,000 adverts per day?

01.13.2024 - By BBC Radio 4Play

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

How many adverts does the average person see in a day? If you search for this question online, the surprising answer is that we might see thousands – up to 10,000. However, the idea that we see thousands of adverts is a strange and confusing one, without any good research behind it. We investigate the long history of these odd numbers, with the help of Sam Anderson from The Drum and J Walker Smith from Kantar. Presenter: Tim Harford

Series producer: Tom Colls

Production co-ordinator: Brenda Brown

Sound Mix: James Beard

Editor: Richard Vadon

More episodes from More or Less: Behind the Stats