In this episode of the Wildly Successful Law Firm Podcast, I sit down with Attorney Jonathan Rosenfeld, the founder of Rosenfeld Injury Lawyers LLC, to talk about what it really takes to build a successful personal-injury firm in Chicago — from a one-man show with a Yellow Pages ad to a multi-practice operation handling mass-tort cases.

Jonathan shares how he got into personal-injury law almost by accident and what kept him in it for more than 20 years.

He talks about starting his practice without a mentor, learning through observation, and realizing early that he wasn’t meant to be an employee — he was meant to build his own business.

We also get real about the marketing side of law. Jonathan openly admits to doing all the “cringe” things most lawyers wouldn’t — handing out business cards to taxi drivers, visiting construction sites, even running a Yellow Pages ad with his face inside a dollar bill.

And yet, that’s what worked. Because when you’re growing a law firm, you can’t act like you’re above the work. You have to get out there, be visible, and meet people where they are.

Jonathan and I also dive into hiring — how the best team members aren’t always the ones with the highest GPA, but the ones who are hungry, disciplined, and competitive. He looks for people who’ve played sports or served in the military because they understand persistence, teamwork, and pressure.

Now, twenty years later, he’s shifted his focus toward scaling through niching down. We talk about how the days of the “general law firm” are over and why creating micro-brands for specific case types has been key to staying relevant and competitive.

If you’re a law-firm owner who’s still trying to do everything for everyone, this episode is your reminder: narrow your focus, do the work no one else wants to do, and never underestimate the power of treating people like human beings.

Guest: Attorney Jonathan Rosenfeld, Founder & Managing Attorney of Rosenfeld Injury Lawyers LLC (Chicago, IL)

Website: https://www.rosenfeldinjurylaw.com/

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