Did you know that approximately 60% of people you encounter during the course of your day are dishonest? That’s true, according to a 2002 study conducted at the University of Massachusetts. In this episode, Jeff discusses two of his core values: integrity and accountability. Two values that seem to be sorely lacking in our society these days. Keeping your word and following through seems to be more of a challenge than it should be. Jeff discusses some predominant reasons that motivate people to be dishonest and how we can avoid it.

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