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Microsoft’s decision to increase pricing across its Microsoft 365 product suite, excluding Business Premium, is a notable development for MSPs and IT service providers managing client subscriptions and budgets. According to discussion on the SMB Community Podcast, the price hikes range from 8% to 30% across various plans and products, with only Business Premium escaping the adjustment while still adding new features. Microsoft is also expanding mailbox storage, with each mailbox now receiving an additional 50GB, raising the individual mailbox limit from 50GB to 100GB.
Additional details provided in the podcast highlight that Microsoft Business Premium continues to receive feature enhancements without a corresponding rise in cost. Upcoming functional improvements include expanded AI capabilities for Microsoft Chat, which will offer agent-based access to documents and files within the user’s tenant. The licensing distinction is important: while the unlicensed version of Chat requires manual document uploads, the licensed version allows AI features to operate securely within the organization’s environment, keeping sensitive data contained and not exposed externally.
The conversation also explored sales strategies and portfolio management for MSPs. Both hosts endorsed a harm-reduction approach to client engagement, advocating for saying “yes” to a broad range of customer needs to protect client relationships and avoid driving clients toward competitors. They noted that even if a requested service is outside of a provider’s core competencies, partnering with another vendor or project-managing the solution maintains client trust. Discussion further addressed the operational and valuation benefits of vertical specialization, particularly as MSPs grow beyond $2 million annual revenue, given higher buyer valuations for vertically focused firms.
MSPs and senior IT leaders should review Microsoft’s pricing adjustments in detail to mitigate downstream risk for their own margins and client contracts. Decision-makers are advised to analyze service offerings and clearly communicate distinctions between licensed and unlicensed AI features to minimize operational and security risks. Adopting a client-aligned engagement model—being prepared to source or manage non-core solutions—can reduce customer churn but may also require revised processes for vendor selection, project management, and risk evaluation. Specializing in key client verticals may enhance firm value in acquisitions or exit scenarios.
Microsoft Community Days: https://www.communitydays.org/Find one coming to a city near you!
https://www.sysdrive.net/two-microsoft-365-changes-coming-in-2026-that-every-business-should-know-about/
Resources and Events for MSPs:
Third Tier’s Continuing Education Program: https://www.thirdtier.net/2026/03/20/stop-drowning-in-m365-security-changes-join-our-continuing-education-program-for-admins-and-security-pros/
Small Biz Thoughts Community for MSPs: www.smallbizthoughts.org
Engage with us at www.smbcommunitypodcast.com
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
By Dave Sobel5
44 ratings
Microsoft’s decision to increase pricing across its Microsoft 365 product suite, excluding Business Premium, is a notable development for MSPs and IT service providers managing client subscriptions and budgets. According to discussion on the SMB Community Podcast, the price hikes range from 8% to 30% across various plans and products, with only Business Premium escaping the adjustment while still adding new features. Microsoft is also expanding mailbox storage, with each mailbox now receiving an additional 50GB, raising the individual mailbox limit from 50GB to 100GB.
Additional details provided in the podcast highlight that Microsoft Business Premium continues to receive feature enhancements without a corresponding rise in cost. Upcoming functional improvements include expanded AI capabilities for Microsoft Chat, which will offer agent-based access to documents and files within the user’s tenant. The licensing distinction is important: while the unlicensed version of Chat requires manual document uploads, the licensed version allows AI features to operate securely within the organization’s environment, keeping sensitive data contained and not exposed externally.
The conversation also explored sales strategies and portfolio management for MSPs. Both hosts endorsed a harm-reduction approach to client engagement, advocating for saying “yes” to a broad range of customer needs to protect client relationships and avoid driving clients toward competitors. They noted that even if a requested service is outside of a provider’s core competencies, partnering with another vendor or project-managing the solution maintains client trust. Discussion further addressed the operational and valuation benefits of vertical specialization, particularly as MSPs grow beyond $2 million annual revenue, given higher buyer valuations for vertically focused firms.
MSPs and senior IT leaders should review Microsoft’s pricing adjustments in detail to mitigate downstream risk for their own margins and client contracts. Decision-makers are advised to analyze service offerings and clearly communicate distinctions between licensed and unlicensed AI features to minimize operational and security risks. Adopting a client-aligned engagement model—being prepared to source or manage non-core solutions—can reduce customer churn but may also require revised processes for vendor selection, project management, and risk evaluation. Specializing in key client verticals may enhance firm value in acquisitions or exit scenarios.
Microsoft Community Days: https://www.communitydays.org/Find one coming to a city near you!
https://www.sysdrive.net/two-microsoft-365-changes-coming-in-2026-that-every-business-should-know-about/
Resources and Events for MSPs:
Third Tier’s Continuing Education Program: https://www.thirdtier.net/2026/03/20/stop-drowning-in-m365-security-changes-join-our-continuing-education-program-for-admins-and-security-pros/
Small Biz Thoughts Community for MSPs: www.smallbizthoughts.org
Engage with us at www.smbcommunitypodcast.com
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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