Katelyn Bullock stands as a dynamic force in the business world—an entrepreneur and an animator of company culture with an enthusiasm for social media. Her transformative journey, from overcoming the challenge of failing her first year of Engineering to emerging as a successful entrepreneur, is a profound lesson in resilience. Rather than accepting failure, Katelyn viewed each setback as an opportunity to iterate toward success. 

The spark for her dedication to revolutionizing business practices was kindled during a period of recession layoffs, a critical moment in her life as she anticipated the arrival of her first child. Witnessing how leaders navigated the challenges of that time solidified her belief in a more compassionate and effective approach to business. This pivotal experience fueled her commitment to shaping a better way of doing business rooted in empathy and innovation.