Prosperous Coach Podcast

Do You Fit One of These Coach Archetypes?


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This episode is another REPRISE during the pandemic to give me a chance to be with my emotions while still provide something helpful to coaches. Bless my foggy brain. I need a break, ya’ll!

You’re going to love this if you haven’t already heard it. And if you have already heard it consider listening again. 

And, I double dog dare you to choose just one of these archetypes as your primary archetype and not just say “Oh, I can relate to all them.” In my experience, one rises to the surface like cream.

So this is a creative exploration of how personality can affect your choice of coaching niche.

When I work with coaches to help them determine their niche, I ask a lot of questions to uncover clues that, when strung together, point us to natural possibilities for them.

I've been playing with this idea for years — that coaches often have a natural inclination, which influences how they will build and grow their business. And that can influence what type of audience and niche will fit them best.

This is not usually a conscious choice, but rather a subconscious leaning. I've decided to call these archetypes.

I began to witness 5 major patterns in the way a coach will grow their business. So, in this episode I'll explain those 5 major archetypes and how they emerge to influence the direction of a coaching business.

The 5 Archetypes I'll cover include:
1. TEACHER
2. HEALER
3. PURE COACH
4. ICON
5. CEO

To learn more about these archetypes go to http://prosperouscoach.com/73

One of them might be a clue for you about how to model your coaching business. 


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Prosperous Coach PodcastBy Rhonda Hess, International Business Coach & Niche Strategist