If all the social media platforms were to shut down tomorrow, how many people who listen to you would still listen to you?

It's quite a scary thought when you take a moment to think about it. As a culture that's so focused on the number of followers one has instead of the actual audience, it's a dangerous path to pursue. 

In this episode, learn why you must be clear on your intention when you're building your brand. Most people get this wrong. Although they're studying the metrics, they're interpreting the numbers the wrong way. 

Realize that social media is a wonderful tool. However, don't lose focus on what you're actually trying to build!