Just like Ferrari and Honda don’t use the same pricing model for their products, we artists have to differentiate between two distinct ways to approach our prices. Depending on whether we aim to have a go at the gallery system or sell our art directly, we need to adjust our behaviour to fit either one of the markets demands.

Today I want to talk about the gallery model and the way I believe any one of us should think about our prices, if indeed we are going all in and focusing on becoming part of the fine art market.