Who do you aspire to be, and is that what you’re giving off? In this edition of the show we talk about your brand -- not because we love the word (we hate it!), but because paying attention to it is part of doing what works. People like knowing what to expect from you. Even better, you’ll love the feeling of being true to yourself.

Here are your show notes…

When Katie and I want a tattoo, we trust Ariel [https://blindreasontattoo.com/].

The most important metric to track is personal energy [https://www.huffpost.com/entry/did-you-know-goals-are-fo_b_7719012].