The truth is, anyone can present a solution. 

The true value comes in your ability to tell someone what can happen before it does.

That's one of the main reason insurance exists in the first place. 

However, it's a skill often lost in the race trying to tell a client what they want to hear. 

Things get more interesting if you focus on a process that allows them to hear what they need instead. 

Dr. Billy Williams, the founder of Inspire a Nation, breaks down everything you need to create a process that trains your people to do it.