Larry Fink’s annual letter to CEOs this year caused a stir with his assertion that while BlackRock partakes in sustainability and social justice work, it is neither an environmentalist nor is it "woke." This episode focuses on intention vs. action in the ESG movement and whether it's important to be an idealist to successfully execute these practices. Rachel Robasciotti, founder and CEO of Adasina Social Capital, joins Steve to discuss these points and more. Do you have to be woke to invest in ESG? The answer might surprise you.