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What if the problem isn't that you need more vendors?

What if you already have too many?

In this episode of Destination Roadmapping, Vicky challenges one of the most common assumptions in event planning: Bigger is always better. More vendors may sound impressive, but if attendance and spending aren't keeping pace, you could be creating a tougher environment for both vendors and visitors.

Learn how to recognize the warning signs that your vendor marketplace has outgrown your audience, why vendor success is a better metric than vendor count, and five practical ways to create a stronger event experience.

In this episode:

• Three signs you may have too many vendors
• Why visitors don't care about your vendor count
• How to measure vendor success
• The importance of variety and vendor curation
• Why shrinking your footprint may improve the experience
• How to know when your event has earned the right to grow

Because the healthiest events aren't the ones with the most vendors, they're the ones where visitors leave happy, vendors make money, and everyone wants to come back next year.

#EventPlanning #TourismMarketing #DestinationManagement #MainStreet #CommunityEvents #SmallTownTourism #EventExperience #DestinationRoadmapping

Thanks for listening!

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