<a target="_blank" href="https://www.buzzsprout.com/2079793/fan_mail/new">Send us Fan Mail</a>You are most likely very aware of the 4 P’s of marketing.  Listen to Dorene Pittman as she shares experiences from her development of Niagara Bottling category management and identifies an additional “P” to consider.

Send us Fan Mail You are most likely very aware of the 4 P’s of marketing. Listen to Dorene Pittman as she shares experiences from her development of Niagara Bottling category management and identifies an additional “P” to consider.

<a href="https://www.buzzsprout.com/2079793/fan_mail/new" rel="noopener noreferrer">Send us Fan Mail</a>You are most likely very aware of the 4 P’s of marketing.&nbsp; Listen to Dorene Pittman as she shares experiences from her development of Niagara Bottling category management and identifies an additional “P” to consider.

Do you know the 5 P's?

ARCast is a bi-weekly broadcast created specifically for professionals across retail and consumer goods companies "in the trenches" analyzing data, drawing planograms, researching shoppers, and more. The concept of “In The Trenches” is intended to build a real community of category management and shopper insights colleagues to share their authentic stories. ARCast brings like-minded individuals with relatable experiences to the table to reflect on their careers, share tips, funny anecdotes, and learnings along the way. "In The Trenches” is a reminder that people are behind it all. We make it happen. Welcome to our podcast.

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ARCast is a bi-weekly broadcast created specifically for professionals across retail and consumer goods companies "in the trenches" analyzing data, drawing planograms, researching shoppers, and more. The concept of “In The Trenches” is intended to build a real community of category management and shopper insights colleagues to share their authentic stories. ARCast brings like-minded individuals with relatable experiences to the table to reflect on their careers, share tips, funny anecdotes, and learnings along the way. "In The Trenches” is a reminder that people are behind it all. We make it happen. Welcome to our podcast.

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Do you know the 5 P's?

Do you know the 5 P's?