We talk with Jonathan Bein, managing partner of Real Results Marketing and one of the brains behind a number of research studies in wholesale distribution illustrating trends in marketing, digital adoption and ecommerce. Jonathan and his partners are also the authors of a must-read, "What Customers Want: A Distributor’s Guide to Customer Buying and Shopping Preferences," which is based on their survey of nearly 10,000 end-customers. In short, it’s a very powerful report on what customers want from their suppliers.