Want to target your audience easier and get the most value out of marketing and advertising expenditure? Try using customer personas.

 

Creating customer personas should be the next step if you have already conducted market segmentation. 

 

Identifying the values, drivers, personality, wants, and needs of your potential and existing customers will help you and your team visualise who you're talking to instead of just looking at data.

 

Listen to this episode to find out more about creating and using customer personas!