Brian shares an experience he had at Les Schwab.

https://www.youtube.com/watch?v=x5LzZFXvEiI

Transcription

Do you make it easy to start?

Hi, I'm Brian Pombo. Welcome back to Brian J Pombo Live.

We meet here on a nightly basis. And we discuss different items that have to do with running a business, owning a business and really taking things to the next level. You know, whether that be whether you're planning to sell your business, whether you're buying to keep your business, whether you're planning to revolutionize your business and take it to the next level. That's what we go through here.

I'm a Business investor. So I've got some background in this, both doing it with my businesses and with other people's businesses.

So I wanted to bring up a really great point here that it's shown quite often in terms of when you're following anybody that has to do with marketing, they like to cover these type of deals, I'd like to talk about it a little bit differently.

So the other day, I went in, took my wife's vehicle in to get a tire looked at, because we had, we had a tire that had a leak, and it was just enough to make it annoying, it wasn't enough to leave her stranded anywhere, just enough to where it was, it needed refilling too often.

So we took it in. And I had forgotten that they had this deal. So we took it into it, we have a local chain here called Les Schwab tires, maybe you have them in your area, but one of these very high-end customer, very customer service-centric models.

You can see this, this is actually a screenshot from her phone, and it says tire repair, we flat out take care of you whether your tire is looking a little low or it's downright flat, bring it to your leer nearby, Les Schwab. We patch plug or fix most repairable tires free of charge to get you back on the road. And then you scroll down the page a little bit and it says free repairs come standard.

If your flat tires are repairable, we'll fix it for free on most noncommercial passenger cars and light trucks. Most tires are fixed in no time flat.

So we'll get your tires repaired as fast as possible just come by any Les Schwab location or make an appointment online.

So they want to get you in quickly, right. You don't have to make an appointment. But you're welcome to if you want to. Tires made as good as they were before. Every year we mend more than 1 million tires, we guarantee that each repair will last the life of the tire. That is a very interesting deal.

So they're asking for no money exchange whatsoever.

Why?

And I want you to think about this. This is very helpful in terms of thinking about how your business runs, do you have the type of business that people make a habit of using.

So for example, if you're a tire repair place, once someone goes there once, maybe twice, they're going to go there continuously until they have a reason not to, they will just continue going there, their car will find their way back to you.

Because it's familiar, because it's easy. Dry Cleaners also work in a similar way. Hair salons also work in a similar way. And so on and so on.

There are certain types of especially when you're talking physical retail locations that work this way.

But you can also have online locations that work this way. Why does Amazon do so well? Is it because of the low price leader?

No, because they're not the low priced every time.