When we encounter a challenge, problem, or puzzle, throwing heaps of resources at it can seem like the best or only solution. But before you invest a lot of time, money, and effort, get a bigger flashlight and take another look at the problem. A better solution may be smaller, easier, or closer than you thought.

Listen in for 4 questions you can count on to gain a new view, plus a simple question that allowed my client to give her business what it most needed while getting what she most wanted.