As a startup founder, you’ll tend to lean on mentors coaches and consultants for business advice. However, what’s the difference, is one more important than the other. Should I be paying for one or all these different people to help me in my business? Moreover, how can any or all of these people help me to avoid marketing tactics? Is that focusing on the marketing strategy that the holistic approach to my business? In this week’s episode, I’m joined by Robin Waite from the UK who’s a business coach speaker and also the author of ‘take your shot‘ and coaching businesses to double their turnover and their profit.