Some freelancers lean into an alter-ego or a ‘schtick’ when it comes to their personal branding. But does that mean you need to do that too? Maybe not. We’ll talk about how to decide and what it means to brand your business both with and without a persona.


Season 4 is sponsored by our friends at FlyWheel, a amazing WordPress hosting platform built for freelancers.  https://getflywheel.com/friends/cc/

Some freelancers lean into an alter-ego or a ‘schtick’ when it comes to their personal branding. But does that mean you need to do that too? Maybe not. We’ll talk about how to decide and what it means to brand your business both with and without a persona. Season 4 is sponsored by our friends at FlyWheel, a amazing WordPress hosting platform built for freelancers. https://getflywheel.com/friends/cc/

Do You Need a Schtick for Your Brand?

Kaleigh Moore and Paul Jarvis talk about all things related to the business of freelancing.

We’re talking clients. Pricing. Landing projects. Getting paid. Managing revisions (endless revisions). Finding clients and connecting with them in a way that feels right for you. If you’re like most freelancers, it’s the business stuff that keeps you awake at night, not the actual writing, programming or designing. That’s where the Creative Class podcast comes in.

Kaleigh and Paul have over 20 years of combined experience freelancing with some of the biggest names and companies in the world, including: Microsoft, Yahoo, Mercedes-Benz and their work has been featured in: Wired, Fast Company, LifeHacker, USAToday, Newsweek and more.

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Kaleigh Moore and Paul Jarvis talk about all things related to the business of freelancing. We’re talking clients. Pricing. Landing projects. Getting paid. Managing revisions (endless revisions). Finding clients and connecting with them in a way that feels right for you. If you’re like most freelancers, it’s the business stuff that keeps you awake at night, not the actual writing, programming or designing. That’s where the Creative Class podcast comes in. Kaleigh and Paul have over 20 years of combined experience freelancing with some of the biggest names and companies in the world, including: Microsoft, Yahoo, Mercedes-Benz and their work has been featured in: Wired, Fast Company, LifeHacker, USAToday, Newsweek and more.

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Do You Need a Schtick for Your Brand?

Do You Need a Schtick for Your Brand?