Some freelancers lean into an alter-ego or a ‘schtick’ when it comes to their personal branding. But does that mean you need to do that too? Maybe not. We’ll talk about how to decide and what it means to brand your business both with and without a persona.


Season 4 is sponsored by our friends at FlyWheel, a amazing WordPress hosting platform built for freelancers.  https://getflywheel.com/friends/cc/

Do You Need a Schtick for Your Brand?

Kaleigh Moore and Paul Jarvis talk about all things related to the business of freelancing.

We’re talking clients. Pricing. Landing projects. Getting paid. Managing revisions (endless revisions). Finding clients and connecting with them in a way that feels right for you. If you’re like most freelancers, it’s the business stuff that keeps you awake at night, not the actual writing, programming or designing. That’s where the Creative Class podcast comes in.

Kaleigh and Paul have over 20 years of combined experience freelancing with some of the biggest names and companies in the world, including: Microsoft, Yahoo, Mercedes-Benz and their work has been featured in: Wired, Fast Company, LifeHacker, USAToday, Newsweek and more.

Education

Training

Language Courses

Higher Education

K-12

Educational Technology

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Courses

In this episode, Paul and Kaleigh talk about why they’ve decided to wind things down with this podcast (and future course launches), as well as where they’re focusing their time and energy moving forward.

Thanks for listening in and learning with us over the past few years. We <3 you.

Our *final* podcast episode

In this special episode, we chat with the co-founders of this season’s podcast sponsor, Spiffy. Originally freelancers themselves, they share why they launched this software, how it came to be, and the problems they’re working to solve for fellow small business owners.

Sponsored by our friends at Spiffy - the easiest way to create conversion-optimized checkouts, and take payments for freelancers, consultants and coaches. Check out spiffy.co/freelancer for more info.

Special episode: Spiffy’s co-founders on evolving freelance careers and launching a new business

How do you know if/when you’re officially ready to start teaching others and/or selling your first digital resources? We answer this question, share our firsthand experiences, and even get into how to know when it’s time to be done with this phase of your business.

Sponsored by our friends at Spiffy - the easiest way to create conversion-optimized checkouts, and take payments for freelancers, consultants and coaches. Check out spiffy.co/freelancer for more info.

How to know when it’s time to start teaching/selling products

You might not realize it, but you can leverage videos as a secret weapon that puts you miles ahead of other freelancers. In this episode, we talk about smart, strategic ways we’ve seen freelancers use video as a business tool that helps with onboarding, cold pitching, project updates, and more.

Sponsored by our friends at Spiffy - the easiest way to create conversion-optimized checkouts, and take payments for freelancers, consultants and coaches. Check out spiffy.co/freelancer for more info.

Video as a freelancing business tool

Looking to boost your freelance income, but not sure how to do that beyond raising your rates? We’ve got some suggestions for you that involved bundling and tiered pricing for productized services. This episode is a must-listen.

Sponsored by our friends at Spiffy - the easiest way to create conversion-optimized checkouts, and take payments for freelancers, consultants and coaches. Check out spiffy.co/freelancer for more info.

Do You Need a Schtick for Your Brand?

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